What are the best Social Media Demographics for Marketers in 2020

social media demographic 2020

Let us look in to the compiled version of the state of social media demographics, optimized with the most important data you need to know about your audience and shaping your personas for 2020, including everything from Instagram to TikTok.

Note: The new year means a lot of things: new life changes, new opportunities, chances to change lives, and, for marketers, new campaigns to plan. The juggernaut known as social media only gets bigger with every new year, and because of that, demographics shift with it. And, ultimately, keeping on top of important numbers before your social media campaigns can help you with ROI in the long run.

Facebook – Social Media Demographics for Marketers in 2020

Social Media Demographics for Marketers
Social Media Demographics for Marketers
Social Media Demographics for Marketers

  • Facebook has over 2 billion users. (We Are Social)
  • Facebook users are 74% female and 62% male. (We Are Social)
  • The most popular age range of Facebook users is 18–29, at 81%. (The Rainmaker Blog)
  • 75% of Facebook’s users are located in urban areas. (The Rainmaker Blog)
  • 96% of Facebook users access the site via mobile devices. (Statista)
  • 269 million of Facebook’s users are in India. (Statista)
  • College graduates make up for 77% of Facebook’s adult users. (The Rainmaker Blog)
  • The median income of most Facebook users is between $30,000-$49,000. (The Rainmaker Blog)

 

Instagram – Social Media Demographics for Marketers in 2020


 

Twitter Social Media Demographics for Marketers in 2020


  • Twitter has over 330 monthly active users. (Statista)
  • The U.S. is the country with the most Twitter users, at 48 million. (Statista)
  • Twitter users are 24% male and 21% female. (Statista)
  • According to Twitter’s internal data, Twitter is the #1 platform for discovery. (Twitter for Business)
  • 32% of Twitter users have a median income of $75,000. (The Rainmaker Blog)
  • 27% of Twitter users are between 30-49. (The Rainmaker Blog)
  • There are 29% of Twitter users living in urban areas. (The Rainmaker Blog)

TikTok Social Media Demographics for Marketers in 2020

Twitter Demographics for Marketers in 2020
Twitter Demographics for Marketers in 2020
Twitter Demographics for Marketers in 2020
Twitter Demographics for Marketers in 2020
Twitter Demographics for Marketers in 2020
Twitter Demographics for Marketers in 2020
  • TikTok is available in over 150 markets in 75 languages. (App Ape Lab)
  • There are 500 million monthly active TikTok users. (App Ape Lab)
  • TikTok users are 55% male and 44% female. (App Ape Lab)
  • The most popular age group of TikTok users are teens, with 21% male teenagers and 18% female teenagers. (Business of Apps)
  • In Asia, the #1 market for TikTok is Cambodia. (Business of Apps)
  • Half of TikTok users are under the age of 34. (MarketingCharts)
  • 37% of adult TikTok users have a median income of over $100,000. (MarketingCharts)
  • 41% of TikTok users are teens. (Oberlo)

 

Snapchat Social Media Demographics for Marketers in 2020

Snapchat Demographics for Marketers
Snapchat Demographics for Marketers

Snapchat Demographics for Marketers
Snapchat Demographics for Marketers

 

YouTube Social Media Demographics for Marketers in 2020

 youtube stat

  • 81% of US internet users aged 18-25 watch YouTube videos. (Statista)
  • YouTube has two billion monthly logged in videos. (Statista)
  • 15% of YouTube’s traffic comes from the U.S. (Alexa)
  • 73% of adults watch YouTube videos. (Pew Research Center)

LinkedIn Social Media Demographics for Marketers in 2020

Social Media Demographics for Marketers Youtube
Social Media Demographics for Marketers Youtube

Social Media Demographics for Marketers
Social Media Demographics for Marketers
  • LinkedIn has 660 million members.
  • The website is available in 24 different languages.
  • The region with the most users is Europe, with over 206 million.
  • LinkedIn has the fastest growing membership rate among 18-24-year-olds.

Reddit – Social Media Demographics for Marketers in 2020

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