Google Display Network for Digital Marketers
About the Google Display Network
The Google Display Network can help you reach people while they’re browsing their favorite websites, showing a friend a YouTube video, checking their Gmail account, or using mobile devices and apps.
How it works
The Google Display Network is designed to help you find the right audience. Its targeting options let you strategically show your message to potential customers at the right place and the right time. Here are some examples of how you can approach targeting:
Find new customers or engage your existing customers using audiences. Similar audiences and in-market audiences allow you to target people who are most likely to be interested in your products, helping you find new prospective customers. You can also use data, like remarketing lists, to help you re-engage people who previously visited your site.
Drive more conversions using automation. Automated targeting helps you get more conversions by finding high-performing audiences based on your existing audiences and landing page. By automatically optimizing over time, AdWords can learn which audiences work for you. Automated bidding automatically adjusts your bid to help you meet your return on investment. Smart display campaigns combine the best of automated targeting, bidding, and creatives to maximize your conversions on AdWords.
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Digital Personality
Saurabh Singh is a respected professional in the Digital marketing, advertising and Digital Transformation world. He is particularly skilled in defining Company Purpose and Values, Brand Strategy, Marketing, and Digital Transformation.
Serviced globally renowned companies like Leisure Corp Now under EbixCash with his Digital Transformation, Marketing, Branding & Communication Services for Outbound Travel, Inbound Travel, Domestic & International Holidays, Cruises, Switzerland DMC etc for EbixCash company Mercury Travels Ltd.
Serviced Luxury Resort Aahana the Corbett Wilderness, Which became one of the Top 10 Luxury Hotels in India.
Serviced The Moving heads events private limited, The Best Creative event management companies in India.
Serviced Dr. Himanshu Garg and Dr. Prerana Garg ventures from Sleep Cure Solutions to Aviss Health. Dr. Himanshu is Globally renowned, one of the most searched Sleep Doctors in India.
Apart from these there are tonnes of other companies which names are not listed here.
He has had the opportunity to share his knowledge with students from College of Art, an institution established in 1942 for advanced training in Visual Art (Creative and Applied) as a visiting lecturer (Visual Communication Department - Alternative Media)
He acquired his knowledge from his past experiences while working in companies and running his own ventures from design house, web development company, Digital Transformation Agency, Taking end to end care of everything that takes to run and operate a business in digital front.
Specialties: Brand Strategy, Marketing, and Digital Transformation. Growth Hacking, Lead Generation, Digital Advertising, Data Mining & Data Scraping, Search Engine Optimization, Internet Marketing, Conversion Optimization etc.
Saurabh Shanker Singh
