Market & Target Audience Research

market and target audience research

Target Audience Research as per your market is an integral part of digital personality and digital transformation process. If you don’t know your customers, whom you are going to market, to whom are you going to sell the product.

A target audience is defined primarily by gender and age range. Additional elements may include:

  • Socioeconomic status
  • Rural or urban
  • Ethnicity
  • Family status
  • Level of education
  • Special interests

These interests can include anything from political leanings to religion or the particular subject matter of the product, such as football (Mike Bassett: England Manager), visual art (Pollock) and human rights (Hotel Rwanda).

Few questions that needs to be answered are.

  • Where does my audience hang out online?
  • What is their biggest gripe at work?
  • What sort of content or article do they most enjoy reading?

Some Questions Might Be:

  • What do people most often misunderstand about the product?
  • What level of technical knowledge do people typically have?
  • What causes people most frustration?
  • What do people generally like about the company or product?

After The Research

Once you have compiled all your information, you can start identifying themes and patterns.

Personas

You might want to form a set of different customer personas. These can help to get a clear picture in your head of what your customers are like.

The Ultimate Mantra of Marketing Success

  1. Top marketers document their marketing strategy.
    Marketers who document strategy are 538 percent more likely to report success than those who don’t.
  2. Top marketers document their marketing processes.
    Marketers who document process are 466 percent more likely to report success than those who don’t.
  3. Top marketers set goals.
    Marketers who set goals are 429 percent more likely to report success than those who don’t. And 81 percent of those successful, goal-setting marketers achieve them.

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